When Amazon quietly scrubbed the gun from James Bond’s streaming posters, it didn’t modernize a legend — it diluted one. Because you can’t edit out an icon’s DNA and expect the story to stay the same.

In 2025, a poster won’t sell your show — a full branding ecosystem will. From the Brooklyn Film Festival’s “Good Screen Time” to Wicked: For Good’s omnichannel push, campaigns prove identity is everything.