Laura Benanti
Tony® Award-winner and five-time Tony® Award nominee Laura Benanti is a highly celebrated stage and screen actress. Ms. Benanti has an impressive television roster including Hulu’s LIFE & BETH, created by and starring Amy Schumer, the hit series YOUNGER, HBO Max’s GOSSIP GIRL reboot, and the second season of HBO Max’s THE GILDED AGE.
Laura approached us with the desire for a new, modern visual identity that authentically represents her as a performer. Truly a funny and fearless icon of the industry we made sure to incorporate bold colours and even bolder type. Our goal for Laura Benanti’s new visual identity and website was to encapsulate the essence of her multifaceted career while ushering in a fresh, modern era. This redesign focuses on creating an immersive experience that truly reflects Laura’s unique blend of talent, elegance, and versatility. We aimed to capture the dynamism of her presence both on stage and screen, showcasing her achievements in a way that resonates with both long-time fans and new audiences alike.
(Scope)
Discovery & Strategy
Custom Wordmark
Typography & Color
Website Design
Brand Guidelines
