Tony® Award-winner and five-time Tony® Award nominee Laura Benanti is a highly celebrated stage and screen actress. Ms. Benanti has an impressive television roster including Hulu’s LIFE & BETH, created by and starring Amy Schumer, the hit series YOUNGER, HBO Max’s GOSSIP GIRL reboot, and the second season of HBO Max’s THE GILDED AGE.
Laura approached us with the desire for a new, modern visual identity that authentically represents her as a performer. Truly a funny and fearless icon of the industry we made sure to incorporate bold colours and even bolder type. Our goal for Laura Benanti’s new visual identity and website was to encapsulate the essence of her multifaceted career while ushering in a fresh, modern era. This redesign focuses on creating an immersive experience that truly reflects Laura’s unique blend of talent, elegance, and versatility. We aimed to capture the dynamism of her presence both on stage and screen, showcasing her achievements in a way that resonates with both long-time fans and new audiences alike.
Laura Benanti
Scope:
Discovery & Strategy
Custom Wordmark
Typography & Color
Website Design
Brand Guidelines
"As an artist, finding the right team to translate your vision into a visual format can be a daunting task.
But from the moment I started working with Sarah at Dame Studios, I knew I was in capable hands. Sarah's ability to listen deeply and understand the nuances of my personality and career was nothing short of extraordinary. Her creative vision, combined with an intuitive understanding of what I wanted to convey, resulted in a visual identity and website that not only represents me authentically but also elevates my brand to new heights.
Sarah's approach is a seamless blend of professionalism and warmth. She guided me through the process with patience, always open to feedback and ready with innovative solutions. The new design strikes the perfect balance between modern elegance and the playful boldness that I wanted to capture. The colors, typography, and layout perfectly encapsulate my journey as a performer.
One of the most remarkable aspects of working with Sarah and the Dame Studios team was their commitment to understanding my audience. They crafted a user-friendly and engaging experience for my fans, making the website not just a showcase of my work but a platform for connection.
Collaborating with Dame Studios has been an absolute pleasure. Sarah’s expertise, creativity, and attention to detail have brought my vision to life in a way that far exceeded my expectations. I am thrilled with the result and so grateful for the passion and artistry Sarah brought to this project."
Laura Benanti
Tony Award Winner