​When Dawn DeKeyser came to us, she didn’t need a brand that just looked good—she needed one that could hold the full weight of her experience, her voice, and her no-bullshit approach to mentorship. As a veteran TV writer and producer (with credits on Ugly Betty, Sabrina the Teenage Witch, The Flight Attendant), Dawn has spent decades in writers’ rooms shaping stories that land. Now, she’s helping emerging writers do the same—with clarity, strategy, and a sharp editorial eye.

 

The problem? Her brand and website weren’t keeping up. Her visuals didn’t match her voice. Her platform didn’t reflect the power of her work. And the tools she was using were limiting her growth. 

 

We gave Dawn a complete brand and platform overhaul—one that feels cinematic, strategic, and unapologetically her. From the custom logo suite to the editorial colour palette, to a fully restructured website, every choice was made to help her scale—with ease and confidence. 

 

We built a system that works across all of her offerings: The Writers’ Room, mentorship programs, free resources, digital products, and more. Every touchpoint now reflects her expertise, her edge, and her commitment to helping writers “write the damn thing.” 

 

Dawn’s brand finally has the clarity, control, and confidence it deserves. And most importantly? It’s ready to grow with her.