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Toronto, Canada

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Dame is dedicated to celebrating the greatest female icons of all time. Inspired by women like Lucille Ball, Judy Garland and Joan Crawford - all the way to Meryl Streep. Our goal for this project was to create a touchpoint between the past and the present, building a bridge in order to connect with a new audience. We created a foundational brand identity, website and supporting brand assets that feature the classic moments from the Golden Age of Hollywood, provoke intrigue, and mix a vintage aesthetic with a more elevated, modern and enduring visual style. 

Discovery & Strategy
Custom Wordmark
Typography & Color

Website Design
Social Templates

Editorial

Packaging

Print

Video

Dame.

Scope:

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