​When Jennifer Esposito came to us, she had already defied the odds: she wrote, directed, produced, and starred in Fresh Kills, a searing debut feature that was winning festival awards and turning heads in an industry that rarely makes space for women like her. But what she didn’t have—yet—was a digital home that could hold all the layers of her work, her voice, and the growing movement around her.

 

Jennifer wasn’t looking for just a website. She was building something bigger: a creative collective, a mentorship ecosystem, and a place where misfits, truth-tellers, and artists could reclaim their voices. What she needed was a brand that could carry the weight of her artistry and the soul of her rebellion.

 

We partnered with her to design A Rebel Collective from the ground up—a full brand identity and site experience that translated the visceral, cinematic impact of Fresh Kills into a living, breathing digital space. From course architecture and class applications to longform storytelling and podcast integration, every detail was shaped to feel deeply human, raw, and unmistakably her.

 

The result is more than just a brand. It’s a rebellion with a pulse. A gathering place for those who’ve been told to sit down and stay quiet—and are finally ready to create something louder, realer, and entirely their own.